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学术讲座
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2013/12/30
To Be Excellent at One Aspect or Good at All Aspects?: The Effect o...
Marketing Seminar（2013-06） Title:To Be Excellent at One Aspect or Good at All Aspects?: The Ef...
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2013/12/30
The Influence of Past Behavior on Future Behavior: A Mind-set Persp...
Marketing Seminar（2013-05） Title:The Influence of Past Behavior on Future Behavior: A Mind-set...
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2013/10/25
Building Brand Status: Lead with Competence, Follow with Warmth
Marketing Seminar（2013-04） Title:Building Brand Status: Lead with Competence, Follow with Warm...
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2013/07/16
Exploring Market Share Volatility around the World: The Role of Eco...
Marketing Seminar (2013-03) Topic:Exploring Market Share Volatility around the World: The Role of...
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2013/05/17
市场营销学系列讲座（201302）
Marketing Seminar (2013-02) Topic:Economic Implications of Consumer Fairness Concerns Speaker: Ba...
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2013/02/22
From Adolescence to Adulthood: An Investigation of Brand Preference...
Marketing Seminar (2013-01) Topic:From Adolescence to Adulthood: An Investigation of Brand Prefer...
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2012/12/20
市场营销学系列讲座（201210）
Title: The effects of the consumer mindset and the new information environment on consumer decisi...
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2012/11/17
市场营销学系列讲座（201209）
一、 Title: Health Messages with a Difference: How Implicit Theories Can Enhance Persuasion Speak...
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2012/09/19
市场营销学系列讲座（201208）
一、 Title: Flourish or Perish: The Drivers of Amateurs’ Success on Literature Websites Speaker:...
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2012/09/13
市场营销学系列讲座（201207）
Title: Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evalua...
