The Behavioral Science in Action (BeSA) Conference 2024—Advancing Health Interventions
2024行为科学与政策干预学术钻研会—推进康健干预主题
The Behavioural Science in Action (BeSA) Conference invites researchers, practitioners, and experts from across the globe to engage in the exchange of insights, ideas, and collaborative endeavours within the realms of behavioural economics, behavioural intervention, and decision science. We seek to provide a platform for in-depth discussions centring around a specific theme each year that aims to foster collaboration between behavioural scientists, policy makers and industry practitioners. The 2024 BeSA Conference features in "Advancing Health Interventions," with a focus on exploring the intersection between behavioural science and health science.
伟易博行为科学与政策干预（BeSA）钻研会致力于为行为科学家、政策制订者和行业从业者提供交流与相助的平台，配合推动行为科学与政策干预应用的生长。2024年行为科学与政策干预学术钻研会以“推进康健干预”为主题，重点探索行为科学与康健领域的交集。真挚接待感兴趣的学术和政策研究职员与业界实践者报名加入。
Link to Registration/报名参会链接
Conference Program (Tentative) / 聚会日程（拟）
北京大学行为科学与政策干预研究中心
伟易博行为科学与政策干预交织立异团队
伟易博于2022年建设了行为科学和政策干预交织立异团队（简称“交织团队”），并于2024年头依托学院建设了北京大学行为科学与政策干预研究中心（简称“研究中心”），旨在打造基于行为经济学视角的天下顶尖政策与行为干预平台和跨学科研究团队。现在，已有来自应用经济学、金融学、市场营销学、组织与战略治理、治理科学与信息系统等多个学术领域学者起劲加入到交织团队及研究中心的科研运动中，加入者中包括多个国家级人才项目获得者及顶尖期刊的编委成员。至今，团队已在行为科学领域积累了大宗顶级期刊的研究效果。
近年来，人工智能手艺与行为科学的团结为经济政策设计带来了全新的可能性和奇异的生长机缘。随着我国社会较高的数智化生长水平为行为干预应用带来的奇异条件、优势和价值逐渐生长成熟，研究中心与交织团队秉持“效劳国家战略”的目的，就中国实践情境下的行为科学要领及其应用睁开深入探索。团队通过模子的精准机理研究与参数预计，团结人工智能和大数据举行行为机制设计，并通过大规模实地实验探索低本钱增进个体行为起劲改变的有用途径，聚焦家庭金融、劳动力市场、教育医疗、可一连生长和数智经济等五大政策场景举行基于行为干预的经济政策设计和效果验证，并对行为干预在我国大规模推广中的重点科学问题举行系统化探讨，形成一系列效劳国家战略、引领国际学术研究、提升社会福利的研究效果和政策建议。现在，研究团队已获得国家自然科学基金委“辅助经济政策设计的微观行为研究”重大课题之子课题“基于行为干预的经济政策设计”资助。
Peking University Behavioral Science and Policy Intervention Research Center
Peking University Guanghua School of Management Behavioral Science in Action Team
In 2022, Peking University Guanghua School of Management established the Behavioral Science in Action Research Team (the "Interdisciplinary Team"), an interdisciplinary research team focusing on the policy and intervention applications of behavioral economics. In early 2024, the Peking University Behavioral Science and Policy Intervention Research Center (the "Research Center") was founded with the support of the Guanghua School of Management, aiming to create a world-class platform for policy and behavioral intervention.
Currently, over 40 scholars from various academic fields such as applied economics, finance, marketing, organization and strategic management, management science and information systems actively participate in the research activities of the Interdisciplinary Team and the Research Center. Among the participants are several recipients of national talent funding programs and editorial board members of top academic journals. To date, the team has accumulated numerous publications in leading journals.
In recent years, the integration of artificial intelligence technology with behavioral science has introduced new possibilities and unique opportunities for the development of economic policy design. The high penetration rate of digital networks in China provides unique conditions, advantages, and value for the application of behavioral interventions. The Research Center and the Interdisciplinary Team, adhering to the mission to "serve national strategies," have been exploring the application of behavioral intervention methods within the Chinese context. The team conducts extensive mechanism research through large-scale field experiments utilizing artificial intelligence and big data technology to explore cost-efficient means to promote positive individual behavioral changes.
Research by the Interdisciplinary Team and the Research Center mainly includes the design, trial, and evaluation of behaviorally informed economic policies, as well as the systematic exploration of key scientific issues related to the large-scale implementation of behavioral interventions in China. The team identifies five application areas where behavioral intervention shows promising potential in Chinese society: household finance, labor market, education and healthcare, sustainable development, and the digital economy. Through research in these areas, the team aims to produce a series of research outcomes and policy recommendations that serve national strategies, lead international academic research, and enhance social welfare.
Currently, the research team has received funding from the National Natural Science Foundation of China for the major project "Micro-Level Behavioral Research for Assisting Economic Policy Design," for its sub-project titled "Economic Policy Design Based on Behavioral Interventions."
