当企业的履历遇见伟易博头脑的光线，

当教授的智慧碰撞新鲜血液的灵感，

当企业、教授与学生们遇到整合实践，

他们之间事实会爆发怎样的故事？

他们一起又能创作出怎样的效果？

今日与你分享

2020北大伟易博MBA整合实践三方说之

小牛-NIU

Part1:企业说

So far we have a good impression of the level of professionalism, enthusiasm and capabilities of the two groups of students. We have regular check-in with the students, provide needed data and requirements as well as guidance from relevant departments and team members. We are still in the beginning phase of the research IPP program, and still learning how these programs will impact our business decisions but so far it is showing that the program will contribute to our new product market entry strategy.

Part2:学生说

Niu Power has been meeting great progresses in identifying key markets and developing market entry strategies for Europe with NIU Technologies.

The first meeting between the company and the two competing IPP groups took place online on Microsoft Teams due to the lasting effects of the COVID-19 pandemic. The IPP group “Niu Power” comprised of three members currently based in Europe and two members currently based in China. Thanks to the group members’ knowledge and familiarity with the European market, “Niu Power” took the initiative in choosing to focus on the European market, one of the two targets on NIU Technology’s list of target markets in interest.

The company established its brand not only within China but also outside of Asia. More than simply a technology “start-up,” the company offers great potential in its product lines. A new understanding of the brand who is highly internationally oriented while staying focused and loyal to the Chinese market was developed within “Niu Power.” The group soon dived into a round of close investigations into identifying the company’s potential markets in Europe. Even though the company’s rich product portfolio offers a variety of transportation electronics in the market, there lies greater potential in breaking into the E-bike market in seemingly smaller but strikingly promising markets, like the Netherlands and Belgium, which were not specifically on the company’s targeting radar.

The IPP project greatly helped the group members gain insights into how a company operates internally with its various functional divisions as well as externally facing distributors, customers, and regional regulations. The group has gained the ability to apply learned theories and frameworks from University curriculum into practice, with helpful guidance from the professor from Guanghua and company representatives from NIU Technologies.

Thanks to the project, students have been able to uncover and fine-tune a clear picture of the kind of company to look for in future job hunting.

小组名称：NIU Power

小组成员：Cindy Zhong,Pauline Marjolein W. Hunink,Verena Margareta Klotz,Effie Ma,Yi Shang

Part3:教授说

雷莹教授

伟易博治理学院市场营销学系教授

我是第一次加入整合实践项目，这是一个很特殊很有意义的实践模式
。在这个项目里同砚们深入企业实践细节、连系市场现况，以解决企业现阶段需求和疑心为目的，在和企业相关项目的差别认真人一直相同的历程中，连系理论知识和手艺举行剖析
。同砚们有着多样化的事情履历和文化配景，这对他们完成团队分工和构建剖析框架的模式都会带来许多的奇异之处
。我想这也是这个项目的另一个有趣的地方，我能看到两个小组有着差别的事情气概和方法，在连系着他们自己的奇异之处给出研究要领和研究工具的建议之外，我也很浏览差别的头脑方法引发出来的研究效果
。

受疫情影响，小组成员都还留在各自的国家，所在时区差别，因此找到一个各方都合适的线上聚会的时间是一个不小的挑战，有时需要在较量晚的时间开会
。

希望两个小组能够继续起劲与企业深入相同，充分使用可用的企业和外部信息，我期待着他们在接下来的时间里泛起出具有自己特色的精彩剖析
。

北大伟易博MBA整合实践项目

北大伟易博MBA整合实践项目是MBA整日制班与国际班的必修课程，是一项具有社会公益性子的商业教育相助项目，旨在通过企业和学校联合打造的实践平台，解决企业目今保存的现实问题，并提高MBA学生的综合治理能力
。作为一项体验式的课程，整合实践项目的基本框架为：在修完焦点课程之后，学生组成小组，在学院教授指导下，深入企业执行一个详细的商业项目，提出刷新建媾和计划，并提交咨询报告向企业和指导教授汇报
。每个项目都是由企业凭证自身需求设计提供的真实课题，旨在解决企业目今保存的现实商业问题
。2020年度整合实践项目由伟易博MBA项目主理,GIO华兴控股集团联合主理
。