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学术讲座
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2016/03/30
Effect-driven vs. theory-driven: two approaches toward doing consum...
Marketing Seminar（2016-02） Title: Effect-driven vs. theory-driven: two approaches toward doing ...
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2016/03/23
The Devil Wears Prada? How Luxury Consumption Influences Social Beh...
Marketing Seminar（2016-01） Title: The Devil Wears Prada? How Luxury Consumption Influences Soci...
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2016/01/06
Technology and Market Structure: An Empirical Analysis of Entry and...
Marketing Seminar（2015-14） Title:Technology and Market Structure: An Empirical Analysis of Entr...
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2015/12/16
Inside The Mind of the Consumer: Thoughts, Feelings, and Experience...
Marketing Seminar（2015-13） Title:Inside The Mind of the Consumer: Thoughts, Feelings, and Exper...
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2015/12/10
An Empirical Study of TV Commercial Zapping Behavior and Its Impact...
Marketing Seminar（2015-12） Title:An Empirical Study of TV Commercial Zapping Behavior and Its I...
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2015/12/10
Buying Downloads: Paying to Take off by Mobile Apps
Marketing Seminar（2015-11） Title:Buying Downloads: Paying to Take off by Mobile Apps Speaker:Xi...
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2015/12/10
How Do Firms Advertise When Customer Reviews are Available?
Marketing Seminar（2015-10） Title:How Do Firms Advertise When Customer Reviews are Available? Sp...
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2015/11/26
A Latent Change Point Model for Intertemporal Discounting with Refe...
Marketing Seminar（2015-09） Title:A Latent Change Point Model for Intertemporal Discounting with...
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2015/11/04
Success Factors of Private Label Extensions
Marketing Seminar（2015-08） Title:Success Factors of Private Label Extensions Speaker:Thomas Fos...
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2015/10/30
How to get Published in the Journal of Product Innovation Managemen...
Marketing Seminar（2015-07） Title:How to get Published in the Journal of Product Innovation Mana...
