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学术讲座
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2023/06/27
Your Request is My Command! How Initiation Modalities Shape Conver...
Marketing Webinar(2023-15) Speaker: Christian Hildebrand, University of St.Gallen
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2023/06/16
Wishful Metacognition: Thought Liking as a Mechanism for Attitude ...
Marketing Seminar（2023-14）Speaker: Ji Xia, University at Buffalo
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2023/06/09
Feeling the Values: How Pride and Awe Differentially Promote Susta...
Marketing Seminar(2023-13) Speaker: Li Yan, Capital University of Economics and Business
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2023/06/02
Measurement Invariance Across Conditions: A Case Study of Material...
Marketing Seminar (2023-12) Speaker: Dan Schley, Erasmus University Rotterdam
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2023/05/30
The Role of “Live” in Livestreaming Markets: Evidence Using Orth...
Marketing Seminar（2023-11）Speaker: Ziwei Cong, Georgetown University
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2023/05/23
Contextual Design of Creative Product Bundles Using Interlocked Hy...
Marketing Seminar（2023-10）Speaker: Yang Li, Cheung Kong Graduate School of Business
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2023/05/19
Forgetful Consumers and Consumption Tracking
Marketing Seminar（2023-09）Speaker: Mengze Shi, Yuk-Shee Chan Professor of Business, Hong Kong U...
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2023/05/09
The Art of the Deal: Deciphering the Endowment Effect from Traders...
Marketing Seminar（2023-08）Speaker: Feng Sheng, Zhejiang University
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2023/04/28
The Effect of Visual Space on Consumer Choice
Marketing Seminar（2023-07）Speaker: Han Gong, Shanghai University of Finance and Economics
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2023/04/21
Finding Innovation Success with Users and AI
Marketing Webinar（2023-06）Speaker: Martin Schreier, Vienna University of Economics and Business
