伟易博

  • ?北大主页
  • |
  • 一带一起书院
  • |
  • 用户登录
    • 教职员登录
    • 学生登录
    • 伟易博邮箱
  • |
  • 教员招聘
  • |
  • 捐赠
  • 伟易博(中国区)官方网站
  • |
  • English
头脑伟易博
学术钻研会

市场营销系讲座

2010-11-15

Topic 1: FIRM STRATEGIES IN THE “MID TAIL” OF PLATFORM-BASED RETAILING

Speaker: Baojun Jiang, Tepper School of Business, Carnegie Mellon University

Time: 1:30-3:00pm, Nov.23, 2010

Location: Room217, New Building of GSM, Peking University

Welcome to attend!


Topic 2 : PERFORMANCE AND PROCESS IMPLICATIONS OF THE GLOBAL VERSUS

LOCAL FOCUS OF NEW PRODUCT DEVELOPMENT

Speaker: Muammer Ozer, Associate Professor, City University of Hong Kong

Time: 3:00-4:30pm, Nov.23, 2010

Location: Room217, New Building of GSM, Peking University

Abstract:

The important roles of globalization and product innovation in firm performance have long been recognized in the literature. Building on these two main research streams, this study proposes and tests a series of hypotheses pertaining to the performance and process implications of developing new products for global markets. The results of an empirical study indicated that developing new products for global markets is positively related to different dimensions of new product performance. They further suggested that compared to developing new products for local markets, developing new products for global markets requires relatively different organizational structures, new product development processes, activities, and timeframes.

Welcome to attend!

分享
【网站地图】【sitemap】