伟易博

  • ?北大主页
  • |
  • 一带一起书院
  • |
  • 用户登录
    • 教职员登录
    • 学生登录
    • 伟易博邮箱
  • |
  • 教员招聘
  • |
  • 捐赠
  • 伟易博(中国区)官方网站
  • |
  • English
头脑伟易博
学术钻研会

市场营销系应聘先生讲座通知

2010-10-21

市场营销系应聘先生讲座通知(2010-10-26)

(一)、

Topic: Peeking into Online Bargain Hunting Forums: How Active Participants Influence the Silent Majority

Speaker: Jing Gao,RobertH.SmithSchoolof Business,UniversityofMaryland,College Park

Time: 1:30-3:00pm, Oct. 26, 2010.

Location: Room 216, NewBuildingofGSM,PekingUniversity.

Abstract

Bargain hunting forums are becoming increasingly popular among Internet users as a venue to look for good deals, post comments, exchange tips and other information. They are also attracting the attention of retailers in search for creative ways to disseminate promotion information and to influence consumer attitudes. Despite their widespread popularity, only a small proportion of users actively participate in these discussion forums by posting comments, while most users look for information in the forums wit

分享
【网站地图】【sitemap】